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Search Engine Marketing Services
Increasing qualified visitor traffic is a key factor in the growth and on-going success of any website. There are literally billions of websites online each trying to attract and engage with as many potential customers as possible.
Developing a search marketing strategy raises visibility and brand awareness online, delivers increased visitor traffic to the website and driving up the number of leads, bookings or sales.
We can approach your search marketing campaign in a number of ways, the combination of which will ultimately depend on your online marketing budget and short and long-term objectives.
Statistics show that most searchers will only click on results on the first page, so it is essential that your business achieves one of those coveted 'top spots'.
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Your search marketing strategy can include
AT HTL we are equally at home running your campaign on your behalf, or advising and training you and your staff. Either way, we will ensure you make the most of your online exposure.
Search Engine Optimisation (SEO)
– an average 4 out of 5 people will click on the natural search results and an estimated 70% won’t search beyond the first page of results. By raising the position in the search results SEO campaigns raise brand awareness, increase traffic to your website and provide greater earning potential
Pay per Click (PPC)
– also known as Search Engine Advertising and Paid Search, places your website in the sponsored search results in Bing and Google almost instantly. Campaigns can be focused on specific product or services and can be quickly updated to match seasonality, stock availability and promote latest offers