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Website Case Study: DinnerWareHouse


DinnerWareHouse delivers bespoke dinnerware and fine china sets for department stores, supermarkets, online retailers, etc. They are one of the longest established distributors of imported tabletop products in the UK. Because of their experience in the market, they are able to negotiate only the best prices from factories. DinnerWareHouse is established to bring their purchasing expertise of fine china to serve the public.


DinnerWareHouse has been a household name when it comes to the best dinnerware supplier in the UK. The approach is to ensure that the website is not only user-friendly, but to guarantee security for their clients when buying tableware from them. The design should be clean, elegant and drive the audiences’ attention to their special offers.

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Our Approach

We made sure that DinnerWareHouse’s website is user-engaging. The colour scheme we used was in harmony on their company branding. The navigation structure was the core of the design highlighting the ‘Storefront’ containing all products available and ‘Special Offers’ with the current promotions. A JQuery based content slider highlighted the best product for each category that takes you to their page once clicked. A visual approach of the sub categories were laid out on the homepage along with a featured product beneath it.

Quick links such as’Login/Register’, ‘My Cart’, ‘My Wishlist’ is always visible on top beneath the search function. It is a requirement to display the secured methods of payments, FAQs, About Us page and the newsletter signup on every page.

A dedicated server was setup to guarantee uptime and speed. Magento was chosen as the eCommerce platform because of its trusted capabilities. Layared Navigation Pro was installed to filter the product list. DinnerWareHouse will use SagePay as the payment gateway thus; we integrated https protocol and installed Ebizmarts SagePay to securely accept payments from their clients. To boost the speed of their online shopping cart, we integrated Magento Booster that visibly speeds up the loading time. Additional extensions Reviews Booster and Customers who purchased were added to further enhance their customer experience. Generate and Import Coupons extension was installed to easily import Groupon codes in the administrator area. After the groupon integration was implemented, their products started selling like pancakes!

The impact of their official website was substantial. This was an additional storefront for the company with existing online shops on eBay and Amazon.