In the current digital economy, data is the new oil, so an organisation can’t have too much of it. Today’s company executives are turning to data when making crucial business decisions in sales/marketing, operations, human resources and just about every aspect of the enterprise.
More data is becoming available in large volumes and from various sources, but turning plain data into actual usable information—i.e. facts, trends and statistical numbers, can be a complicated and tedious process. So, businesses have a choice. They could continue to acquire whatever data they can, then simply leave out what they can’t store, or they could invest in data warehouse technologies to process data faster and get the right information more quickly.