It’s a back-and-forth sentiment that’s not uncommon in many organisations: business executives believe that IT is not doing enough to support business goals while IT leaders are of the opinion that management is holding out on IT investments, preventing them from doing more. In today’s ever-evolving business landscape where the right use of IT can give organisations a competitive edge, the need for aligning technology with business objectives has never been more important.
Both sides–management and the IT organisation – may assert that they are working towards the achievement of the company’s goals. But unless their efforts are aligned, i.e. IT contribution is clearly manifested in efficiency, productivity, and profitability, top management will be hard-pressed to see technology as an enabler of core business strategies and IT people will continue to feel underappreciated.